What is Cross Media Marketing
Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, or other recruiting sources.
Increased response. Increased income. Raised awareness.
These are words we all want to hear when our marketing and fundraising campaigns are over but in this climate do you hear them often enough? Cross-Media is more than a buzzword; it’s a new way of marketing. It provides a way of bringing together multiple campaign elements and channels to deliver Return on Marketing Objectives (ROMO) as well as return on investment (ROI).