1. Do everything you can to reduce the number of clicks.

From the “Sixth grade homework” page, where he was told all assignments would be linked, he has to click through three pages to reach the math assignments. Those math assignments should be directly linked from the main page. When navigating, site users don’t want to stop and read along the way. They want to keep moving until they find the right link.

2. Make the links meaningful.

Links should be descriptive. Don’t tell readers to “Read more,” “click here,” or “more.” Tell them what they will read if they click. “Math homework October 6-10” is an example of a descriptive link.

3. Make copy easy to scan with subheads and bullets.

Lists make information easy to grab and help people skim through the information. If possible, keep lists short. But if your list must be long, use white space to break it up.

4. Heading content should be concise and descriptive.

It should stand out from the rest of the text. Well-written headings facilitate scanning so users can find exactly what they need. They can also make the information less dense and more readable, allowing users to get a quick overview of the page.

5. Keep in mind that less is often more on the Web.

Eliminate distracting site features such as flash animation or scrolling text. Use animation where it helps, not just for show.